about us

nou beauty

about us

Alicia Joannou Beauty & Wellness is a blend of leading edge Beauty
treatments and toxic free, organic, plant based products. With 20
years industry experience you can be assured that your treatments will
be personalised and relaxing. Alicia brings a holistic approach to her
treatments and focuses on a nurturing treatment rather than an in and
out service. We are an appointment only clinic.

We look forward to meeting you at your appointment with us.


HI! I’m Alicia, the face behind the business, wife, mother of 3 and, of course, Beauty Therapist. My journey started in the year 2000, completing a Diploma in Advanced Beauty Therapy whilst working in a busy Inner west salon, learning all the tricks of the ‘old school trade’.

After many years of working in various salons, hotel spas, cosmetic counters, workshops, up grading skills and and running a mobile beauty business; My career paused for a brief moment to enjoy motherhood and all that it offered. I returned to the beauty industry in 2015 with a completely different mindset.

As a woman and a mother, I developed a more nurturing and personalised approach to treatments, focusing on the ‘experience’ rather than just providing quick service. I felt this was the missing gap in the industry that clients were ultimately looking for and an urge to fill this gap with the skills and approach my life and career had developed within me.

I decided to embrace the cosmetic tattoo trend and obtained certification in Brow Micro-blading and shading techniques to expand the services I was able to offer clients. Soon after, I felt the time was right to explore and build Alicia Joannou Beauty and so the doors officially opened in 2018. Since then, we have partnered with Natasa from Zaria Cosmetics, a wonderful Cosmetic Injector and RN. She brings with her leading edge medical grade skin treatments to compliment the variety of treatments and therapies at Alicia Joannou Beauty.

Together we bring a beautiful blend of leading edge and holistic beauty treatments utilising a variety of cosmeceutical and plant based certified organic beauty products to the clinic.
We both enjoy giving personalised service and advice to our clientele, along with a good laugh.

We invite you to come in and relax, enjoy a friendly chat, honest and professional skin advice and a full service menu of professional treatments.

Love AJ xx

Treatment enquiry? Question? Or something else? Contact me.